Presentation of Volkswagen Up model

Spain – Alicante

The agency Zibert and Friends was commissioned with the implementation of the dealer presentation for the new VW UP. The Munich agency, with whom we were able to realize some larger projects in the past, invited us to participate in this project. In the Spanish city of Alicante, the concept city UP Down was built in a hotel complex.

In the three main pools of the outdoor area, we realized the conception of a water, light, and video installation as part of the Beatles Night. In addition to 50 moving fountains from our Move Stream series, two Power Jet 150s were also used. On each of over 200 m2 of pure water projection screen, the Imagfilme the new VW UP were presented, embedded in a spectacular water show with over 40 meters high fountains. In four weeks we succeeded in inspiring over 7,500 sales people from all over Europe with our show. We look forward to implementing the creative concepts of Ziebert + Friends in the future as well.